JULIE LYREK

I have had the great opportunity to collaborate with some of the best in the package design industry. Shown here are are a few of the packages I have had the privilege to work on. 

Throughout my years of experience, I have art directed numerous photoshoots for large scale consumer package design launches, private label lines of up to 1,400 sku's, supermarket cookbooks, print ads and promotions. From the initial concept sketch,to propping the shot, managing a photo team and photo art direction, I have been instrumental in bringing forward the best possible image to successfully align with the strategy and marketing objectives.   As part of my practice, I consistently conduct my own trend hunting expeditions that keep me updated on the latest and greatest in photography, design and innovation in any category. 

Need a logo? Let’s talk. I’ve created logos for businesses as large as General Mills and 3M and as small as a one-person furniture company. No matter what kind of logo and branding we’re talking about, my goal is always the same: to come up with a design that is relevant to the business, functions well, creates excitement, and is memorable to the consumer.

My love for illustration stems back from when I was a little girl. I had a wild imagination. From the beginning, I could see these characters in my head. These are some of my creations. I work in both traditional and digital formats. These illustrations have been used for package designs, character development, posters, product designs and much more. 

From creating a character, designing a package, creating a storyboard, to giving a stylist direction, I start with a sketch. It's all about visual communication. Sometimes it's just a loose scribble, sometimes I tighten up so that when it comes time to execute many of the nuts and bolts have been worked out. Some of my best ideas have been built from "doodling".   

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